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This site has the following on the web site, "As the butterfly opens its wings and welcomes change and growth, we open our doors and offer ourselves to you." We noticed that the web site also said " Our commitment to excellence is unsurpassed." It also stated " As the circle of life continues, so does our care for you. Before, During and After your funeral needs. Inspired by the class and elegance that made this a Landmark. Funeral Home, a prominent establishment and. Gathering place, we continue to comfort and console." The header had funeral as the highest ranking keyword. It was followed by home, florida, and hollywood which isn't as ranked as highly as funeral. The next words the site uses is fort lauderdale. ft. lauderdale was also included and might not be viewed by search crawlers.